Private Brand Development Intake

This strategic brief allows our team to architect your digital presence with precision and intent.

BUSINESS FOUNDATION

Organization Name

First Name *

Last Name *

Phone *

Email *

INVENTORY STRUCTURE

1. Number of Watches at Launch

2. Inventory Size Tier

3. Trade-Ins Offered

Yes

No

4. Buying / Selling Model

BRAND POSITIONING

1. Brand Tier Positioning

2. Target Buyer Demographic

3. Average Watch Price Range

4. Competitive Benchmark Brands

5. Authority Goal

Local Authority

National Authority

Global Brand Niche

Collector Market

COMPLIANCE & RISK STRUCTURE

1. Will You Offer International Shipping?

Yes

No

Not Sure yet

2. Countries You Intend to Ship To

3. Customs & Duties Handling

4. Use of Brand Names (Rolex, AP, Patek, etc.)

Yes – Resale / Grey Market

Yes – Authorized Dealer

No – Generic Luxury Only

Unsure

Will You Reference Brand Names in Marketing?

5. Warranty Language

6. Trademark Usage Awareness

Yes

No

Need Guidance

Are You Aware of Trademark & Brand Usage Restrictions?

7. High-Ticket Payment Risk Preparedness

Yes

No

Need Guidance

Do You Have a Strategy for Chargebacks on High-Ticket Items?

IMPORTANT RISK AWARENESS

Luxury watch resale is not a federally regulated industry. However, legal and financial exposure exists in areas such as:

• Trademark misuse
• False warranty representation
• Grey market misrepresentation
• Chargeback fraud
• Customs mislabeling

These factors influence website structure, checkout configuration, legal disclaimers, and the merchant account stability and payment processor approval.

TECH STACK & AUTOMATION

1. Stripe Account Status

Yes – Active

Yes – Needs Setup Assistance

No – Need Setup

Unsure

Do You Currently Have a Stripe or Merchant Account?

2. Target Monthly Revenue

Target Monthly Revenue (First 6–12 Months)

3. CRM Migration Required

Yes

No

Not Sure

Do You Have Existing Customer Data to Migrate?

4. Estimated Database Size

Approximate Size of Existing Contact List

7. Tracking & Conversion Setup

Yes

No

Not Sure

Do You Require Full Tracking & Conversion Setup?

8. Checkout Structure Preference

Preferred Checkout Experience

CONTENT & BRAND ASSETS

1. Brand Assets Available Which Brand Assets Do You Currently Have?

2. Photography Source Where Will Product Photography Come From?

3. Content Responsibility

Client

Agency (Full Copywriting)

Collaborative

Unsure

4. Brand Origin Story

Brand Origin Story (Founding, Mission, Differentiator)

5. Unique Value Proposition

Why Should Customers Buy From You Instead of Competitors?

7. Authentication Guarantee

Yes – In-House

Yes – Third-Party

No

Not Sure

8. Ongoing Content Plan

Yes – Blog

Yes – Email Campaigns

Yes – Social Media No

Not Sure

Do You Plan to Publish Ongoing Content?

SCOPE, BUDGET & TIMELINE

1. Project Scope

2. Timeline Expectation

3. Budget Range

Estimated Budget Allocation

4. Internal Team Availability

Yes – Dedicated Team

Yes – Part-Time Support

No – Fully Outsourced

Unsure

5. Ongoing Management

Yes – Monthly Retainer

Yes – Performance-Based

No – One-Time Build

Unsure

Are You Seeking Ongoing Support After Launch?

6. Decision-Making Authority

Yes

No

Shared Decision

Unsure

Are You the Final Decision Maker?

7. Additional Notes

Is There Anything Else We Should Know Before Building Your Strategy?

By submitting, you agree to be contacted regarding this project.